Why electrification needs an energy strategy, an industrial timetable and room for options.

€2.60 per litre.

That was the price I saw at a fuel station during my trip to Germany this week. It was not the national average and may simply have been an expensive station, but the number stayed with me.

At that level, energy stops being an abstract policy debate. It becomes a cost carried by the driver, the delivery van, the factory and, eventually, the customer.

The timing also mattered. Earlier that day, I had been discussing markets, positioning and commercial priorities. Looking at that price, I found myself thinking that many of the pressures we tend to discuss separately — inflation, logistics, raw materials, weak demand and industrial competitiveness — lead back, sooner or later, to energy.

Europe needs a great deal of it.

It needs energy to manufacture, move goods, heat buildings and operate the infrastructure on which a modern economy depends. It will need even more electricity if it intends to electrify transport and industrial processes while also competing in artificial intelligence.

None of this is an argument against electrification. In many applications, electrification is the sensible direction and often the most efficient one.

My concern is the way it is sometimes discussed, as if announcing the destination were the same as having a credible plan to reach it.

A manager would not approve a major transformation on that basis.

The plan would have to explain how much additional capacity is needed, where the investment will come from, which infrastructure must be built and how long the transition will take. It would also have to consider what happens if demand grows faster than generation, grids take longer to complete, a supplier becomes unreliable or the cost becomes unacceptable to industry and households.

Electrification is a direction. It is not, by itself, a business plan.

The competitiveness problem is already visible.

Mario Draghi’s report for the European Commission noted that European companies were paying electricity prices two to three times those in the United States, while natural gas prices were four to five times higher. These comparisons naturally move with the market, but the structural issue remains.

For a manufacturing economy, energy is not simply another cost line. It influences where investment goes, which plants remain viable and where the next generation of industrial capacity will be built.

Germany makes this particularly difficult to ignore.

The country remains one of the world’s great industrial systems. It has skills, infrastructure, companies, technical knowledge and a manufacturing culture that cannot be recreated quickly elsewhere.

There are also signs of improvement. The ifo Business Climate Index rose in August, and manufacturers reported less pessimism about the coming months.

But the same survey shows that companies remain dissatisfied with their order situation. Germany’s machinery sector is expected to record a fourth consecutive annual decline in real production in 2026.

The picture is therefore neither industrial collapse nor comfortable recovery. It is a highly capable industrial economy working under growing pressure.

That is close to what I sensed during my visit.

I cannot turn a few conversations and personal impressions into an economic indicator, and I do not intend to. Still, numbers and atmosphere do not always move at the same speed. An index can improve while people remain cautious about investing, hiring or committing to a long-term plan.

Confidence matters because industrial transitions require companies to place expensive bets on conditions that will exist years from now.

The automotive sector is the most obvious example. European manufacturers face Chinese competitors with scale, rapid product development and strong positions in batteries and electric vehicles.

Europe wants domestic production, high environmental standards and open trade. These objectives can coexist, but not automatically. If the cost of producing in Europe continues to rise while household purchasing power remains weak, the circle becomes increasingly difficult to close.

We cannot preserve our manufacturing base by making its output too expensive for foreign markets and then assuming that European consumers will absorb the difference.

Artificial intelligence adds another contradiction.

Europe wants to compete with the United States and China, develop sovereign digital capacity and deploy AI throughout industry. All of this depends on data centres, and data centres depend on electricity.

The International Energy Agency estimates that global data-centre electricity consumption will more than double by 2030, reaching approximately 945 TWh. In advanced economies, data centres are expected to account for more than 20% of electricity-demand growth through the end of the decade.

A typical AI-focused data centre can consume as much electricity as 100,000 households. The largest facilities now under construction may use twenty times as much.

The IEA does not suggest a single answer. Renewables are expected to supply much of the additional demand, supported by storage and stronger grids. Natural gas, nuclear and geothermal energy also have roles to play.

That sounds more like an industrial strategy than a debate in which every technology becomes a question of political identity.

Europe needs to reduce its emissions. It also needs reliable supply, competitive prices and enough capacity to build the economy it says it wants. The transition becomes fragile when any one of those conditions is treated as secondary.

For this reason, I believe Europe needs more options during the transition, not fewer.

That means accelerating renewables and grid development, taking nuclear power seriously where it is technically and politically feasible, improving efficiency and storage, and maintaining reliable relationships with external suppliers for the energy Europe will continue to import.

Diversification does not necessarily mean accepting permanent dependence. It means managing risk.

No responsible industrial company would rely on one supplier, one technology and one forecast for a critical input. It would develop alternatives, establish thresholds and build a transition plan capable of protecting operations while the new system is being installed.

Europe should apply at least the same discipline to energy.

This will involve uncomfortable choices. Some fossil energy will remain in the mix during the transition. New infrastructure will have financial costs and local consequences. Nuclear power cannot solve every problem and cannot be built instantly. Renewables require grids, storage, permitting and flexibility. Imported energy creates geopolitical exposure.

There is no option without a cost or a risk.

That is precisely why the discussion needs to become less ideological and more managerial.

The relevant question is not whether Europe should decarbonise. It should.

The question is whether it can do so while retaining enough industrial capacity, technological ambition and social consent to complete the transition successfully.

I do not believe Europe is dead. A dead continent would not possess its companies, research base, accumulated wealth, infrastructure and human capital.

But Europe is losing time, and energy is becoming a constraint on too many of the things it wants to achieve.

The next European energy plan should read less like a declaration and more like an investment case: required capacity, cost, timing, infrastructure, supplier risk and credible alternatives.

Ambition matters. So does the ability to execute.