International sales · Industrial markets · Strategy
I write about what happens when commercial strategy meets manufacturing reality — from distributor choices and energy costs to new materials and the cities industry leaves behind.
Selected insights
The useful questions are often found between disciplines: what a material must prove before a factory adopts it, what energy costs do to competitiveness, and what remains in a city when production moves elsewhere.
Free trade, bio-based adhesives and the race for artificial intelligence appear unrelated. Together, they expose the same question: which industrial capabilities can Europe still afford to lose?
Read the essayA promising social housing system is one thing. Reinterpreting it inside a larger, denser and politically fragmented territory is another.
Read the essayReuse matters, but not every building should be saved. Sustainability loses meaning when economic feasibility and human use disappear from the discussion.
Read the essayField notes
“A market visit rarely gives you a complete answer. It does tell you which questions were missing from the plan.”
During a recent week in northern Germany, discussions with manufacturers kept returning to the same pressure points: energy, approved suppliers, technical risk and the difficulty of changing a process that already works. Demand was only part of the picture. Confidence mattered just as much.
About
I began in architecture and built my career in international industrial sales. The disciplines are closer than they appear: both require reading context, balancing constraints and turning an idea into something that can actually work.